About ProModal - eco-friendly fabrics for organic clothing.

Emerging mainstream stars and governments around the world have brought about a continuously growing awareness for organic food, renewable energy, sustainable farming, and eco-friendly products.

Capitalizing on a movement that gains steam each passing moment, 4-rth will bring forth a line that is 100% committed to eco-friendly and organically grown fabrics such as Modal. Modal is a highly sustainable product made from Beech Wood chips derived from the Birch Tree. The trees are sustainably farmed. The manufacturing process is "closed-loop" meaning there is little to no waste. The eco-impact of this fabric is just 1/20th that of Cotton (including Organic Cotton). Tencel is derived from Eucalyptus that is also sustainably farmed. Like Bamboo, both trees absorb enormous amounts of greenhouse gases while giving off oxygen -- making them environmentally sound choices.

Unlike cotton, ProModal has a cellulosic structure and is the combination of Modal and Tencel (from the Birch & Eucalyptus Trees respectively), which wicks 50% more moisture than cotton providing excellent moisture transportation, outstanding regulation of the body climate and exceptional skin friendliness. ProModal also has natural stretch properties and is incredible for athletic & sports activities like Yoga & Pilates.

"If an economy is to sustain progress, it must satisfy the basic principles of ecology." - Lester Brown.

4-rth has a simple mission: to combine the most comfortable and durable eco-friendly fabrics with unique fashion design for superior fit and style. Strategically forward-focused in its thinking, 4-rth intends to become a full-fledged “lifestyle” brand that will bring an innovative selection of clothing (and select items) added for their ability to continuously round out the line and bring value to the end user – 4-rth’s loyal clientele – who understand, appreciate, and live a sustainable lifestyle. Proudly made in Los Angeles, California.

Why sustainable fabrics?

Farmers use over 10 billion pounds of pesticides per year that are 10 to 100 times more potent than formulations of 20 yrs ago. California alone uses over 200 million pounds annually. The World Health Organization estimates as many as 20,000 deaths and 3 million chronic health problems are caused by poisoning related to agricultural pesticides globally each year. Conventional farming of cotton uses more chemicals per acre than any other crop & the run off enters the water table we all share. Conventional clothing is killing our habitat: the textile industry is the 2nd most polluting on Earth, after petro. One commercial cotton t-shirt requires 2 pounds of toxic pesticides applied to the ground. Cotton represents 5% of the world's farm land yet 25% of its pesticide use. The best way to avoid having our clothing contribute to this ecological devastation is to choose clothes that encourage farmers to transfer more acreage every year to organic/sustainable methods and crops.